Do you think it could be interesting at the DUT/BTS level?
I saw that the program teaches basic webmaster and programming skills, combined with a qualification in commerce/marketing and quite a few languages.
It seems like a good foundation for understanding how to manage customer data and run personalized marketing campaigns. For example, tools like DinMo’s Composable CDP rely on this kind of knowledge to collect, model, and activate customer data effectively.
What’s your opinion?
